my Name
Connor Oldman Mclean
Names of people working in your group
Hayden taylor,Sanita roga
1. What are you/your groups’ ideas for the campaign?
Logo for T-shirt's ,Main poster,awarness poster for final piece
2. What parts of this campaign are you individually responsible for?
Planning of T-shirt's,Poster's
3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.
The poster's awarness's and T-shirts being capaign ,performance review
4. Give a detailed time plan up to Dec 11th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11th December at the Glyndebourne
We intend to Gather as much information as possible and be able to create this viral campaign on our T-shirt's for intregued customer's we will be travelling either to london or brighton to find out how we will do this and for our poster's we will trying as hard as possible to make them specially unigue and tntreging
next five thursday's and fridays, starting on :
*12th november
*13th november
*19th november
*20th november
*26th november
*3rd december
*10th december
*11th december
Friday, 6 November 2009
Thursday, 5 November 2009
Thursday, 15 October 2009
Bt ad campaign
1) What you think it is about ?
-An every day family , juggling every day situation's as eny avarage family doe's.
2) Where you have come across it ?
- It were advertised on the television.
3) Whether you were affected by it in any way ?
- A little because it's evaluating a family life in the awkaward situation's and straight forward every day reaction's to what life in the household has to offer, also i felt some association towards to soap so yeah i did speak out in a realistic way.
4) what message the campaign is trying to communicate ?
- A message in buying the product making it seem like a very handy gadget in a father's eye's giving of the sense they'll have more respect from there children and an overall family affect in life.
5) the oerall strategy for communication that message - shock , surprise , charm , pursuasion by rational argument's etc
- making it seem easier to communicate with your family and be able to reach out to them through this advertisment, in real life.
6) The items that have be used in the campaign
- a viarity of adverts use everyday objects and so doe's the bt campaign but mostly use's simply objects in the household such as the tv, sofa etc and the bt handhub
7)What are simalr about the item's in the campaign?
- The item's in the advert connect all together by showing there wellfare and middle class status.
8) Who is targeted by the campaign ?
- most likely the parent's or house houlder either mother or father or just both.
9)How the people that created the campaign have tried to reach that target audience ?
- there simply creating this family opera by advertising the campaign through family situation's which may encounter in family's in real life realating to the normal family life, they have created this font of an avarge family.
10)
-
-An every day family , juggling every day situation's as eny avarage family doe's.
2) Where you have come across it ?
- It were advertised on the television.
3) Whether you were affected by it in any way ?
- A little because it's evaluating a family life in the awkaward situation's and straight forward every day reaction's to what life in the household has to offer, also i felt some association towards to soap so yeah i did speak out in a realistic way.
4) what message the campaign is trying to communicate ?
- A message in buying the product making it seem like a very handy gadget in a father's eye's giving of the sense they'll have more respect from there children and an overall family affect in life.
5) the oerall strategy for communication that message - shock , surprise , charm , pursuasion by rational argument's etc
- making it seem easier to communicate with your family and be able to reach out to them through this advertisment, in real life.
6) The items that have be used in the campaign
- a viarity of adverts use everyday objects and so doe's the bt campaign but mostly use's simply objects in the household such as the tv, sofa etc and the bt handhub
7)What are simalr about the item's in the campaign?
- The item's in the advert connect all together by showing there wellfare and middle class status.
8) Who is targeted by the campaign ?
- most likely the parent's or house houlder either mother or father or just both.
9)How the people that created the campaign have tried to reach that target audience ?
- there simply creating this family opera by advertising the campaign through family situation's which may encounter in family's in real life realating to the normal family life, they have created this font of an avarge family.
10)
-
Thursday, 8 October 2009
Aida
A-Awareness ,when we talk about awareness we mean the Costumer's will be aware of the Product being put forward
I-Intrest ,make the costumer intrested by explaining feature's and benefit's and justifying opinion's
D-Desire ,lead customer's to purpose our product or carry future action for the product's purpose
A-Action- lead customer's to purchase product or take further action for the purpose of the product being sold
I-Intrest ,make the costumer intrested by explaining feature's and benefit's and justifying opinion's
D-Desire ,lead customer's to purpose our product or carry future action for the product's purpose
A-Action- lead customer's to purchase product or take further action for the purpose of the product being sold
Friday, 2 October 2009
Target Audience
-Every Media text is produced with the intended read in the mind. It is impotant That The advertiser's know Who they are targerting, Making sure that they present it Making it attractive to the audience and the content will be understood by the audience.
-Girl Band video's and rock video's Have a diffirent style in technique, reaching out To the diffrent audience's and there style's of choice. Because they differ in content and Their styles.
-Audience's play and grand role in the arts of music entertainment From their demanding repettion and diffrence in musical style's witch relates to music making and genre conventions.
-Girl Band video's and rock video's Have a diffirent style in technique, reaching out To the diffrent audience's and there style's of choice. Because they differ in content and Their styles.
-Audience's play and grand role in the arts of music entertainment From their demanding repettion and diffrence in musical style's witch relates to music making and genre conventions.
Friday, 25 September 2009
viral campaign
Dove
- Is advertising That beauty is only skin deep, "real beauty is beautiful"Dove in paticuarly are not advertising a product in this specific adevrt they are showing the reality to real beauty in the human race "no one's ugly everyone's beautiful in there own way",That's pretty much the message that has been advertised to people all over the world from this unigue advert That speaks out to the people all over the globe, adevertised mostly on such site's as youtube and other social awarness site's
-Dove talk's Out to all , not just women in particuarly but all sexe's
Coca Cola
-Introduced in 1886 ,it is a Carbonated soft drink popular all over the world, sold in store's all over the Globe (your thinking of a soft drink, pop into the local store what's the first thought that pop's into you mind coca cola).
-It is produced by the coca cola comapany in Alanta, georgia and is often referred to simply as coke, most of the population in the world love Coke, its a young and exciting brand targerted at everyone its sweet and seductive taste attracts taste bud's from left Right and Centre.
-Also the spin off to coke, Diet coke campaigning the mento's extreme mix Advert thats attract's people from the reaction's of the two combined and the spatacular explosive, exsiting performance in 2006 with the Whole Jackass style examination From two performers catching the eye's of the audience.The audience may record the performance and add to site's over the net and Viewed on to the friend's and family, advertised to Company's to be passed on to becoming an advert to exicite people's imagination's.
- Is advertising That beauty is only skin deep, "real beauty is beautiful"Dove in paticuarly are not advertising a product in this specific adevrt they are showing the reality to real beauty in the human race "no one's ugly everyone's beautiful in there own way",That's pretty much the message that has been advertised to people all over the world from this unigue advert That speaks out to the people all over the globe, adevertised mostly on such site's as youtube and other social awarness site's
-Dove talk's Out to all , not just women in particuarly but all sexe's
Coca Cola
-Introduced in 1886 ,it is a Carbonated soft drink popular all over the world, sold in store's all over the Globe (your thinking of a soft drink, pop into the local store what's the first thought that pop's into you mind coca cola).
-It is produced by the coca cola comapany in Alanta, georgia and is often referred to simply as coke, most of the population in the world love Coke, its a young and exciting brand targerted at everyone its sweet and seductive taste attracts taste bud's from left Right and Centre.
-Also the spin off to coke, Diet coke campaigning the mento's extreme mix Advert thats attract's people from the reaction's of the two combined and the spatacular explosive, exsiting performance in 2006 with the Whole Jackass style examination From two performers catching the eye's of the audience.The audience may record the performance and add to site's over the net and Viewed on to the friend's and family, advertised to Company's to be passed on to becoming an advert to exicite people's imagination's.
-Trash T.v Show's from the likes of -
Sharon osbourne's Charm School
-the spin off From Rock of love a majority of women From the age's of 18 and above are fighting for the love of the lead singer from gun's and Rose's for the exciting life of his girfriend wicth Did not happen Suprise ,Suprise.
- So the women were advised to attend charm school because of there out of control self awarnesses and were challenged to pass obsticle's To achieve a Badge of Respect
Friday, 18 September 2009
Drug Drive Campaign
The Main Messsage Is that Drug's such As Cannibis Give A Volutary Effect on the eye's ,Which is easy For the police To notice The main message that this campaign is putting through is the paranoid side effect , which the user's get extremely paranoid constantly Thinking there being talked about or being seen inhaling the Stuff.
The campaign is targerting audience's in there teen's\plus , which is very effective because the advert doe's make you paranoid without any "Buzz",The penalty's are just the same as Drink Driving , Both are "DUI'S".
The selfishness of a large persentage of user's on the road is Dangerious and irresponsible , Who are we To jinx Live's , It is down to us to Control the actions That we make It is a idependent responsibility To be in charge of , it's down to you To take it into Consideration So drive
Safe.
The campaign is targerting audience's in there teen's\plus , which is very effective because the advert doe's make you paranoid without any "Buzz",The penalty's are just the same as Drink Driving , Both are "DUI'S".
The selfishness of a large persentage of user's on the road is Dangerious and irresponsible , Who are we To jinx Live's , It is down to us to Control the actions That we make It is a idependent responsibility To be in charge of , it's down to you To take it into Consideration So drive
Safe.
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